Proven content in new channels

At GTECH, we are well aware that our games are really what matters – they are our main differentiator and we always strive to create top-performing games that players love. Games are at the heart of our activities, our focus and our passion. The gaming business is all about content and making that content available to consumers who are eager to enjoy new playing experiences and innovations on a constant basis. With that in mind we are constantly looking to make successful content available to other markets, gaming segments and across different channels.

Today´s world is fast-paced with steadily shortened technology and innovation cycles while at the same time regulatory requirements are rather being constant, making it challenging to fulfill consumer requirements. There may be technological, regulatory or organizational gaps that prevent games to be offered to interested markets and channels. The GTECH Content Sales team is there to overcome such gaps – we offer different deployment options and business models, tailored to customer and market requirements. We work closely together with customers to deploy GTECH content on their platforms and cabinets – from games assets only to full implementation - we offer the right solution for any business needs.

GTECH´s vast games library includes over 400 games originating from different market segments such as Casino, Video Lottery and Interactive. We aim to make this extensive library available to our customers, no matter which regulated market segment, technological framework or business model they require. To make this a reality it comes down to flexibility.

Content Sales Brochure

An example of GTECH’s very successful application of this flexible approach is the supply of content for the Italian AWP (Amusement with Price) market. With GTECH not having a physical AWP product available back then, we partnered with a local technology platform provider to supply our content to the market through a local distribution partner. GTECH’s breadth of game content and know-how, together with the local market expertise of our partner companies helped driving the tremendous success of GTECH games in this market. Having been deeply involved in our Italian AWP business, the success of our casino-style content in the Italian street market really whetted my appetite for more. For making more content available to more markets through more channels.


Bernd Wenzl
Business Development Manager
Exploring the new. Amazed by technology, innovation, and my offspring. Enjoying picture, sound, motion, and treat.

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