Ice, Ice Baby

I manage the ‘For Sale Games Product Marketing Team’ in the IGT Global Marketing Organization for Gaming. We are small, but mighty, and support games within all product lines (with the exception of the Premium Product line). We create marketing assets and content that are used for both B2B and B2C purposes, along with strategic campaigns related to these products. A big shout out to Jarrod York, Liz Minnix, and Pete Krajewski for always making me look good!

I love product marketing because I get to combine my business and marketing experience with my deep-seeded need to operate in a creative way. I feel very fortunate to contribute to the creative ideas that we will present at ICE this year, especially as we begin to operate as the new and improved IGT. I am so proud of what this company has to offer at the trade show, as there is such real and genuine excitement to unveil our hard work to our international customers.

As we move forward with the New Year, we are happy to combine Legacy GTECH and Legacy IGT products into one portfolio.  We have an exciting new pipeline of products and quality assurance in place, allowing the new IGT to strengthen its position, leadership, and dominance in the marketplace with gaming solutions that will resonate with our operator’s needs and player’s expectations.


I’ve had the pleasure of working with talented individuals on the Spin Ferno tournament product, (seriously the most fun tournament play EVER!) and exciting, industry-first concepts like Syncsation, that have allowed our creative juices to bubble and flow. This team looks forward to seeing the adoption and positive reception that these products are given in the upcoming year, with such limitless possibilities to creating the best experiences a player can have on the casino floor.

We look forward to seeing our customers’ reactions to the products and the stand at ICE 2016. The energy, passion, sweat and tears poured into making every facet a success will be undeniable at the trade show.

See you all there!

Nicole Maddox
Marketing Manager Product Marketing
Serial Chips & Salsa eater, Avid Coffee Connoisseur, Make-Up Loving, Costumer and Halloween Madwomen, Creative Maker of Things, proud Mamma and 15+ years Marketing Professional

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