Innovation Well-Played!

Five days of set up, three days of presenting our new products, and two days to tear everything down and ship it out have flown by; G2E is all over for another year. I think it’s safe to say that this was IGT’s best G2E showcase in history! We were tasked with demonstrating our innovations to customers, the industry, and even ourselves that we are now the “new” IGT.


I was told last November by Victor Duarte, IGT’s Global Chief Product Officer, Gaming, that we needed some “wow”- and I think we delivered! Everyone who was involved with the show this year stepped up their game and brought the “wow” factor. From booth design, video and graphic content to promotions – the “wow” echoed through our booth.

The product and content teams also illustrated their strengths; from new cabinets to unbelievably innovative games – the “wow” momentum continued.


So many IGT members worked incredibly hard this past year to show what we are capable of, and what we are made of. There was a sense of pride that resonated while walking the orange carpet aisles of our booth. I think there was a feeling that we had something to prove; and I believe we collectively succeeded in creating something very special. We truly demonstrated Innovation at Play.


 It is with great satisfaction that we take a moment to enjoy the feeling of a job well done, but that moment will be brief as planning for next year’s show will begin shortly.


On behalf of the entire IGT team, I would like to thank all who experienced our booth. It was a lot of work, and we had a blast!!

Liette HebertLiette Hebert
Marketing Manager, Public Gaming

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