After returning to the office on Monday after ICE Totally Gaming 2017, my feet have almost recovered, my voice still sounds a bit like I spent the better part of my life smoking cigars and drinking whiskey, and from experience I can say it should be back to normal by the end of the week.
ICE last week was great and action packed from start to finish. From the first day of setup until the last day of teardown, everything went very smoothly.
Months of planning and preparation took shape in front of our eyes and definitely paid off. The three show days were packed with lots of interested customers visiting our booth. There were lines in front of some of our products where customers queued to get a product demo. With so many exciting new innovations on display this year, I can honestly say, I have never had this much fun experiencing all of our latest products.
In addition to meeting with colleagues and customers at the booth every day, there was also a lot of interesting things going on in the evening. We started the week off with great news; a group of IGT delegates attended the 10th Annual International Gaming Awards, and we took home the award for “Casino Equipment Supplier”. On Tuesday, we hosted an exclusive event for customers and partners, featuring an experiential art food installation by celebrity chef and food artist Tom Wolfe in the Banqueting House, Whitehall Palace. Ending the week on a high note, we wrapped up with our annual staff party on Thursday.
All in all, it was a busy week, I definitely enjoyed it and I hope you did too! I would like to say thank you to everybody that was involved in making the show a success and also to everybody who visited our booth.
See you next year at ICE Totally Gaming 2018, 6-8 February 2018.
Senior Marketing Manager
Show organizer, babysitter and always around to solve all show related issues no matter how big or small.