Only a few more days until ICE Totally Gaming 2017 opens its doors at the ExCeL exhibition center in London and the excitement is rising every day until we unveil Innovation at Play.
Loose ends are coming together and we’re starting to see the complete picture. All involved departments are checking off line items on their to-do lists and the regular status update meetings become shorter each week.
It is unbelievable how many various things have to be addressed each time we organize a show of this nature. There are the obvious things like the booth design and build, or the product planning, manufacturing and shipping. We also pay attention to the less obvious tasks like organizing a coffee machine and some snacks to keep the build-up team in a good mood while we spend our weekend in the halls of ExCeL with open loading doors and the cold winter temperature outside.
WE look forward to presenting our booth soon and hope you will enjoy the atmosphere we have created combined with all the great products that we will have on display.
See you soon… bye for now.
Senior Marketing Manager
Show organizer, babysitter and always around to solve all show related issues no matter how big or small.