Our Social Media Manager has been asking quite a few times already for my article to kick off our ICE event blog. Although I love to participate in the event blog, the deadline to submit a blog catches me during the busiest time of the year for me. It feels like there are just not enough hours in the day.
As Leonard Bernstein once rightly said: “To achieve great things, two things are needed: a plan and not quite enough time.” We have both, so my colleagues and I dive deep into all the final ICE preparations as we enter the countdown to the show.
At ExCeL London, there is 1300m² (14,000 sqare feet) of space waiting for us to bring it to life by combining an impressive booth design and all the great gaming products IGT has to offer. Do not miss the immersive gaming experiences in sight, sound and touch that we will present.
Our booth is located in the same spot as last year, in ExCel North Halls, booth #N3-160. From the hall entrance N3 you simply have to follow the orange carpet, this will lead you directly to the IGT booth.
We invite you to follow our journey to ICE here, with more updates from colleagues of mine on what you can expect from us at ICE.
On behalf of the entire team at IGT, we look forward to seeing you at ICE Totally Gaming, where you can experience our Innovation at Play.
Bye for now!
Senior Marketing Manager
Show organizer, babysitter and always around to solve all show related issues no matter how big or small.