London Calling

London Calling

While I love attending all of the industry shows and customer events that IGT is involved with, ICE is definitely the largest event for my team due to Europe’s advanced poker market.

One of the poker products I look forward to showcasing at ICE is our new desktop product, Poker Client (10.0). Since the last ICE show, we’ve been working very hard on the upgrade of our customers from our legacy platform to our new poker platform.

Poker Devices

One of my favorite things about the show is getting to meet players and video poker enthusiasts who appreciate the games as much as I do. My biggest motivation at work is trying to create the best products for players so the feedback I get from them is invaluable and propels our development to the next level. It’s amazing to experience the ongoing innovation within the industry and especially how mainstream technology trends affect online gaming.

Personally, I enjoy spotting a celebrity or a sports star who might make an appearance at ICE. Last year, I met two sporting heroes of mine: former England footballer Michael Owen, and snooker champion Jimmy White, MBE.

Additionally, London is a booming city with a thriving technology industry and sets a fantastic atmosphere to showcase our products.

Chase Ashley Ashley Chase
Head of Poker Product
Making Poker More Fun through Innovation and aiming to provide the best environment for recreational players.


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