To get a sneak peek into what we will be showing or playing at this year’s show, we caught up with Mike Brennan, our Senior Director of Product Management to see if he could share a few tidbits with us. He was hard to catch, but I succeeded in getting his perspective on a few questions for us.
LH: What are you the most excited about from our Core portfolio?
MB: Everything! I am super excited about our new segmentation model within the portfolio. It gives IGT customers even more reasons to purchase banks dedicated to a specific product segment, such as Waterfall games. We’re introducing some of our hits such as Dragon Sphere and Golden Jungle, and have a great lineup of new Proven Performers titles such as Panda Queen™, Golden Gecko™, Dancing Reels Salsa™ and Elephant King™ along with exciting new concepts like Wheel Shot™, Solar Disc™.
LH: On the Premium side, I know we have a lot of product introductions planned, what are you most excited about showing our customers?
MB: IGT’s TRUE 4D™ portfolio is positioned for success with amazing game depth and in-game “secrets” that players will unveil as they play. Its technology is unparalleled, and it is backed with great math and design. Also inspiring is IGT’s recommitment to large, linked-progressives such as Fort Knox® and Fortune Gong®, which may become the sleeper hits of the show.
LH: I think that you and your team are probably the most popular group in our booth during G2E. If you aren’t working with sales on customer demos, you are being interviewed by the press. What is a typical day for you during G2E?
MB: There is never a dull moment; we’re there before the show partnering with our Marketing, Service, and Project Management superstars to ensure each title is set up perfectly. From there it’s a marathon of customer demos, perusing competitors’ booths and media spots.
Thanks for taking the time to chat with us, Mike. With more than 400 products in our booth this year, it would be impossible to list off all the exciting things we will be showing. In order to see our full offering, you will need to come see us during the show….just follow the orange carpet to the IGT booth!
Sr. Tradeshow Manager