Posted 1/27/2016 by Jennifer Bowman
I love ICE! More accurately, I love trade shows! There is no better way to capture the energy and love that individuals have for an industry under one single roof than at a show.
I think of a trade show as an iceberg. What the world sees is only 10 percent of all the actual effort that goes into a successful event. It’s only the 10 percent that gets to shine brightly in the sun on display, but oh what a sight it is to behold!