Posted 1/6/2015 by Nadine Levermann
Every year I am the first to arrive in London for the ICE set-up. But soon to follow is always Guido Bessler with his technical service team. They are the guys in charge of setting up all the machines and signages. Together we have travelled many countries and set-up numerous trade show booths over the years.
Guido, ICE 2015 is just around the corner, any thoughts on it?
This is the 17th ICE show that I will be working at. On the one hand I and my team are very experienced by now and there is nothing much that can surprise us anymore. But on the other hand there is something new every year and that is great because this way the show set-up never gets boring.