When pretty much everyone in a country who wants a smartphone has a smartphone, congratulations – you’ve reached Peak Smartphone.
For many, this is a very happy place to be, this state of universal plugged-in-ness. Let us rejoice! Throw a tickertape parade, take our families for a picnic and post everything on Instagram.
It is pretty remarkable. Less than ten years have passed since Steve Jobs first dangled the techno paradise of the iPhone before us, what with its promise of redemption from missed emails, a permanent connection to the universe (World Wide Web, same thing), and eternal damnation for Nokia. January 2007, that was – a different era.