ICE 2016

That’s a wrap!

Posted 2/17/2016 by Nadine Levermann

Back in my office in Germany, the ICE show already feels like a long time ago. After months of preparation for the first ICE Totally Gaming as the new IGT, the three-day show passed extremely quickly.

The week in London was packed with meeting lots of new colleagues as well as those that I have known for years. It is also great to engage with our customers in person, beyond the communication we have with them during the year, which is mostly limited to phone calls and emails.


New Year Reflections on a 20 Year Legend—Wheel of Fortune® Slots!

Posted 2/4/2016 by Allison Alexander

We have so much to celebrate in 2016.   Since the new year is a time of reflections and resolutions, I thought I’d take a moment to share some of my personal thoughts on my all-time favorite machines, Wheel of Fortune® slots, as well as some of the things I’m most excited about this year.  As my friends, family and co-workers will tell you, I can spin on for hours about these games, and will highlight my top five.


Why I love ICE

Posted 1/27/2016 by Jennifer Bowman

I love ICE! More accurately, I love trade shows! There is no better way to capture the energy and love that individuals have for an industry under one single roof than at a show.

I think of a trade show as an iceberg.  What the world sees is only 10 percent of all the actual effort that goes into a successful event. It’s only the 10 percent that gets to shine brightly in the sun on display, but oh what a sight it is to behold!


IGT introduces the new Betting Platform

Posted 1/22/2016 by Anders Frigren

In the dynamic betting marketplace, with a constant increase in demands and expectations from betting operators, IGT is proud to introduce the new IGT Betting Platform during ICE 2016. The platform is live in Italy, and supports the Lottomatica Betting products across all channels. We look forward to demonstrating the new solution during the trade show.


Delivering Real-Time Solutions

Posted 1/20/2016 by Sina Miri

I look forward to ICE 2016 and the opportunity to connect with customers. It is a great venue where we can listen to operators and hear what is important to them.

Our vision has always been to leverage technology to excite players and increase ROI for the operator. The choice of technology, functionality and the roadmap priorities are based on customer input. ICE is the place for joining these conversations, sharing ideas and seeing product demos.


Ice, Ice Baby

Posted 1/14/2016 by Nicole Maddox

I manage the ‘For Sale Games Product Marketing Team’ in the IGT Global Marketing Organization for Gaming. We are small, but mighty, and support games within all product lines (with the exception of the Premium Product line). We create marketing assets and content that are used for both B2B and B2C purposes, along with strategic campaigns related to these products. A big shout out to Jarrod York, Liz Minnix, and Pete Krajewski for always making me look good!


ICE -- Here’s the Story

Posted 1/5/2016 by Marketing Communications

Yes, the story. Developing and delivering IGT’s ICE story plays a central role in the Company’s trade show preparation efforts. In this context the term “story” is not used to define a fictitious narrative, but rather, IGT’s story about the facts relating to the Company, its executives and its products and solutions. With a company our size, the story is always evolving, and a trade show represents a moment in time where we can seize the opportunity to highlight the Company’s progress and our competitive advantages. It’s what we promise to our valued customers; it reflects our objectives for the show, conveys our product strategy, and relays our vision for the future.


The Winning Combination of Our Work at Play

Posted 12/29/2015 by Lynn Wetzel

With our expanded product portfolio and integrated marketing resources, the new IGT is truly living up to our “winning combination” tag line.  And I’m proud to be a part of the global marketing team that helps supports IGT’s impressive game portfolio.   While I’ve been at IGT, I’ve learned so much about how a slot machine moves from ideation, to development, to market launch. 


Here we go again

Posted 12/21/2015 by Nadine Levermann

Although I have organized numerous trade shows in my 13 years in this industry, the upcoming ICE is extra special.

This is the first ICE show which we attend as the new IGT – the world’s leading end-to-end gaming company. This obviously brings a lot of changes with it. The most obvious being the sheer size of our booth. A staggering 1300m² have to be filled with products and a good infrastructure has to be created. It is quite overwhelming thinking of the 200+ products that we will be exhibiting. But when I get nervous, my trusty booth designer just keeps telling me “it’s the same thing as every year, just a bit bigger”. And I guess he is right. On the plus side, in addition to my colleagues that I have known and worked with for years, I have plenty of new colleagues all over the world who help me organizing this event.


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